Christian Lachel is an award-winning creative leader, storyteller, director, and producer whose career has focused on bringing stories to life through film, design, immersive entertainment, and unforgettable real-world experiences.
Christian serves as the Chief Creative Officer of BRC Imagination Arts, one of the world’s leading experience design and production companies. Throughout his career, he has helped create experiences for some of the most recognizable destinations, museums, and brands in the world, including the Rock & Roll Hall of Fame, NASA’s Kennedy Space Center, The Henry Ford Museum of American Innovation, World of Coca-Cola, Jameson Distillery Bow St., Heineken Experience, and Johnnie Walker Princes Street. He also recently helped lead BRC's work on the USA Pavilion at Expo 2025 Osaka, which welcomed approximately 1.9 million visitors.
His creative career also extends into filmmaking. Christian has worked as a director, writer, and producer, with credits including Dream Big, Manufacturing Innovation, Gift of Beauty, and Alex & Sylvia.
A graduate of ArtCenter College of Design, where he later returned to teach, Christian has also completed executive education through the Wharton School. Before beginning his creative career, he served in the United States Navy. He has shared his expertise at major events including SXSW and Cannes Lions and has contributed his ideas to publications including Harvard Business Review and Forbes.
Christian’s career shows students that storytelling doesn't have to happen only on a movie screen—it can shape museums, attractions, brands, cultural destinations, and experiences visited by millions of people around the world.
