Azhelle Wade, known as “The Toy Coach,” is a toy designer, entrepreneur, and three-time patented inventor who helps turn imaginative ideas into real toys and games.
A graduate of the Fashion Institute of Technology’s Toy Design program, Azhelle built her career working with companies including Toys “R” Us, Madame Alexander, and Creative Kids, where she became Vice President of Brand and Product.
Today, she is the Founder and CEO of The Toy Coach, helping inventors and businesses develop, manufacture, and bring their creations to market. She also founded Toy Creators Academy and hosts the podcast Making It in the Toy Industry, sharing practical lessons about toy design and entrepreneurship.
Azhelle’s journey introduces students to a career where art, engineering, business, and play come together—and shows how curiosity and creative problem-solving can help bring an idea to life.
